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Purple Tuesday

The UK’s accessible shopping day - 13th November

/Purple Tuesday
Purple Tuesday2018-10-21T20:32:04+00:00

Purple Tuesday is the UK’s first accessible shopping day, established to recognise the importance and needs of disabled consumers and promote inclusive shopping.

We will celebrate this day by providing businesses with an introduction to accessibility in Guernsey through a series of workshops and a forum for increasing disability confidence.

Introducing Purple Tuesday in Guernsey

#PurpleTuesdayGsy

Thank you for expressing your interest in joining the growing number of organisations committed to being actively involved in Purple Tuesday in Guernsey. This document sets out what to do next and provides some suggestions about approaches and activities you can undertake as part of the day.

Purple Tuesday is one of the initiatives of the larger ‘Accessible Town’ project which focuses on improving accessibility, in its widest context in Guernsey.  By increasing accessibility and the disability confidence of businesses we will encourage more of our 13,000 disabled islanders and 4,000+ carers to shop, eat out and take an active part in our community.

Purple Tuesday is the 1stevent in the series

Purple Tuesday – 13th November

Purple Tuesday is the UK’s first accessible shopping day, established to recognise the importance and needs of disabled consumers and promote inclusive shopping.

Taking place on 13th November 2018 to coincide with the run up to the peak Christmas period, it ties in perfectly with Guernsey’s 1stAccessible Christmas Shopping and Lights evening on 3rd December.

Working with our partners, we plan to celebrate and promote the day by producing Hints and Tips on how to make shopping more accessible and running workshops for companies to improve their disability confidence.

What Purple Tuesday isn’t

Nearly one in every five people in the UK has a disability or impairment, and over half of households have a connection to someone with a disability. Their collective spending power – the Purple Pound – is worth £249 billion to the UK economy.

However, this potential is not being fully realised. There are still real (and perceived) barriers that make it harder for disabled people to find work, spend money online and in store, and enjoy a drink or meal out.

The aim of Purple Tuesday is to make customer-facing businesses more aware of these opportunities and challenges and inspire them to make changes to improve the disabled customer experience over the long term.

Visit Purple Tuesdays Website

What’s it all about?

Purple Tuesday isn’t just a one-day shopping event The aim of the day is to increase awareness of the value and needs of disabled consumers and encourage sustainable changes in business practices that improve customer experience over the long term. For retailers, this will result in the opening up of their products and services to the widest customer base possible.

Signing up

We are asking all organisations who sign up to:

  1. Support and promote Purple Tuesday before, during and after the day itself and in relation to the Accessible Christmas Shopping day Monday 3rd December
  2. Consider the steps they can take to improve their accessibility over the long term
  3. Make a minimum of one pledge aimed at improving the experience for disabled customers going forward (see next section for suggestions)

You can sign up using our simple online form – it only takes a few minutes

What will happen on the day?

We are encouraging participants to consider the most suitable ways they can show support on the day. Ideas include:

  1. Go Purple for the day – whether it’s posters, bunting, shop windows, t-shirts, your social media and website, or even your products (who could say no to purple cakes?!). Our Purple Tuesday branding pack is freely available for you to use.
  2. Get social – share your support for the day, your commitments and what you’re up to. Don’t forget to tag us – @purpletuesdaygsy and #PurpleTuesdayGsy
  3. Educate your staff and customers – take a minute to explain why you’re participating and why it’s important

We are planning a number of awareness-raising events and media coverage to promote Purple Tuesday as widely as possible. We will keep you updated with all the necessary links for you to view and share across your networks.

How we will support you

We want to help you turn Guernsey Purple. To make things as easy as possible, we will provide a package of support materials, including:

  • Purple Tuesday logos, social media images
  • A physical accessibility self-assessment
  • An online accessibility self-assessment and ‘quick wins’ guide
  • A guide to disability confident customer service
  • A short Purple Tuesday briefing video
  • Hints and Tips from local disability organisations and charities
  • The opportunity to take part on our media coverage #PurpleTuesdayGsy

We are asking all participating organisations and supporters of Purple Tuesday to consider sharing their accessibility resources for all through our Accessible Town website and We All Matter, Eh?

We will also be hosting a suggestions box to encourage disabled people and representative disability organisations to provide feedback on the current challenges related to peoples ‘shopping experience’ and suggest practical solutions. In this way Purple Tuesday will bring together everyone who can play a part in creating long term business and societal change.

We will also list all participating organisations on the Accessible Town, Purple Tuesday website and sharing as many of your stories as we can through social media.

On Monday 3rd December it is International Day of Persons with Disabilities (IDPwD) a UN recognised day. We will be hosting an awards event with our key sponsors to recognise local businesses that have made significant changes during this period.

Why do we need accessible days in Guernsey?

  • In Guernsey we have more than 13,000 disabled islanders and over 4,000 carers.  We want to take an active part in community life, this means access to shops as well as other activities such as eating out or being entertained
  • For many of us and our family and friends, accessing shops and services is challenging due to a range of factors.
  • We want to improve the opportunities for, and encourage more, disabled islanders and carers to shop and eat/drink in town, increasing an understanding of the purchasing power (the Purple Pound).

The project is not possible without partners and sponsors. Thank you

Special thanks to Lloyds Bank Foundation for their support for the project

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